This morning, the Isle of Man woke up to the great distinctive smell of fresh morning coffee when readers opened their copies of the Isle of Man Courier. The innovative campaign was achieved by the publisher, Isle of Man Newspapers, working with the Newsprinters commercial team, advertisers and the Knowsley print team.

The Isle of Man wakes up to great smelling coffee!
Photo: (left to right) Savannah Savage: Media Sales Advisor -I.O.M. Newspapers and Emma Mann, Media Sales Consultant I.O.M. Newspapers.

James Beardow, from the commercial team at Newsprinters commented “We actively work with our growing base of contract print customers to ensure they’re engaged with the innovative solutions we can offer at our print sites. The list we offer is endless from scented ink to translucent cover wraps, unique wording on newspapers to 8 page pull out posters, and more!’

Editor Richard Butt said: ‘At Isle of Man Newspapers we always like to be innovative and to surprise and delight advertisers and readers.’We were delighted to work with Newsprinters and our advertiser, Mann Vend, with this campaign.’It’s thanks to initiatives like this and our “can-do” attitude that we are able to serve our market well.’